A Christmas carol: Oh wait…there’s too much noise out there! The holiday season can be overwhelming for everyone. Business owners, marketing professionals and entrepreneurs are unsure if their message gets across during the holiday season. These 3 -out of the ordinary- content marketing tricks, will help your business cut through the noise and get ahead of the competition:
1. Create unexpectedly unrelated, but always relevant content
Your audience is probably tired of getting the same holiday themed advertisements repeatedly. You can either take your content one step ahead, planning for the upcoming year or create entertaining and highly rewarding content such as a game or a contest. Check out Starbuck’s campaign for the holidays.
Their content is relevant to their core business, highly rewarding and entertaining. At the same time, it stays away from the seasonal clichés. Absolutely engaging, since the end user interacts with the promise and potential to win rewards for the upcoming year.
2. Offer a unique value proposition paired up with a sense of urgency
Influence the decision making with a value proposition requiring action. A mind-blowing sale or an incredible offer is hard to pass up and will draw immediate attention and has the power to trigger even the busiest of audiences, including the bargain hunters out there. If you opt-in to seasonal content creation, pair it up with a sense of urgency. During the holidays, people are too busy to take care of non-urgent matters. Create a limited-time offer or a countdown to a big new launch or a meaningful announcement. For instance, Pottery Barn advertisement, offering 70% off and a mega sale two days before Christmas,
and Fotor.com with a two year subscription for the price of one deal
3. Aim for content appealing to the last-minute shoppers and make it convenient for them
Marketing at the eleventh hour, targeting last-minute shoppers and making the customer experience as convenient as possible, has a very positive outcome. Procrastinators, postpone their shopping till the last minute. That’s a huge audience, most likely ready to purchase and interact without any further delays. Do not confuse them even more, make it easy for them. A clear description and a convenient on time delivery is all they are looking for. For example, Nordstrom’s targeted ads and curbside pickup option
which offers exactly what customers need during this busy season. Targeted ads wrapped up with purchasing convenience for last minute shoppers and gift givers. As an alternative, free expedited shipping is adopted by many brands, in their efforts to meet the demanding deadlines.
According to 2017 statistics and trends, a 32% of consumers tends to shop during the month of December and a 48% appears to be influenced by shipping convenience during their purchasing decision process.